Hyerin Preda
UX Designer / Graphic Designer / Art Director
New York, NY, USA | chohyerin@gmail.com | http://be.net/chohyerin
UX Designer / Graphic Designer / Art Director
New York, NY, USA | chohyerin@gmail.com | http://be.net/chohyerin
WORK EXPERIENCE
KrausUSA
Senior Graphic Designer- Develop digital image assets for e-commerce partner websites
- Direct CGI guidance to studios for rendering images
- Create marketing materials including packaging and technical materials such as spec sheets and manuals
December 2016 - Present Port Washington, New York, United States
Creative Director
- Develop Photive brand image through calculated digital imagery, photography, webesite and package designs.
- Conducted product photo shoots and adapted retouched images to maintain product presence on Amazon.com
- Worked directly with COO to collaborate with vendors in China on product standards, package design, and value-add features
- Attended CES 2014 and Traveled to China to Attend HKTDC And Global Sources events to expand vendor relationships and acquire new product, market research and emerging trends.
November 2013 - Present Edison, New Jersey, United States
- Develop Photive brand image through calculated digital imagery, photography, webesite and package designs.
- Conducted product photo shoots and adapted retouched images to maintain product presence on Amazon.com
- Worked directly with COO to collaborate with vendors in China on product standards, package design, and value-add features
- Attended CES 2014 and Traveled to China to Attend HKTDC And Global Sources events to expand vendor relationships and acquire new product, market research and emerging trends.
November 2013 - Present Edison, New Jersey, United States
AT&T Electronics / Concept 101 LLC
Creative Director
- Establish AT&T Electronics brand image along the guidelines of the AT&T license management department, including package design, website design, manuals, pamphlets, and banners promoting AT&T design elements.
- Provide the direction of the brand image with the product develop department in terms of product lines.
May 2011 - November 2013 New York, New York, United States
iLuv Creative Technology
Senior Graphic Designer
- Facilitate design collaboration with the Package Design, Industrial Design, and Sales & Marketing departments for respective projects—from first draft to final revisions.
- Solely designed annual Consumer Electronics Show (CES) catalog for two brands under extremely tight deadlines.
- Chief Designer of product collateral; catalog design, magazine advertisement, posters, product manuals, specialty brochures for Sales & Marketing.
October 2009 - April 2011 Port Washington, New York, United States
Eland Fashion Shanghai Co., Ltd.
Senior Graphic Designer
- Managed identity design for seven brands—overseeing the design, layout and approval for all brand identity elements,
from hang-tags and labels to apparel packaging.
- Supervised a team of five Chinese employees, each who managed identity designs for 3 brands, for a total of 22
department-wide brand names. In addition, introduced new procedures for best practices.
- Supported marketing efforts with branding collateral, including brochures, banners, advertising, coupons, invitations, catalogs, mailers and posters.
March 2005 - June 2008 Shanghai, China
E.Land Co., Ltd.
Graphic Designer
- Provided proposal designs under extremely tight deadlines for the Fashion Design department.
- Redesigned new marketing and collateral design themes for each brand.
- Developed permanent store graphics such as signage and vinyl messaging.
July 2003 - February 2005 Seoul, Korea, South
U Design, Inc.
Graphic Designer
- Created graphic elements for the 2002 FIFA World Cup opening ceremony video display that was projected onto the stadium floor synchronized with the dance performers.
- As an entry-level designer, completed heavy workload in designing new marketing collateral
- Created branded internal documents such as creative briefings, letterhead, and HR documents.
March 2002 - July 2002 Seoul, Korea, Republic of
EDUCATION
Sejong University
BD
Graphic Design major
March 1998 - February 2002 Seoul, Korea, South
BD
Graphic Design major
March 1998 - February 2002 Seoul, Korea, South
LANGUAGES
Chinese (Advanced)
English (Advanced)
Korean (Native)
SKILLS
Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keyshot, Digital Photography, Microsoft Office Suite, Photo Editing, Photo Retouching