Hyerin Preda
UX Designer / Graphic Designer / Art Director
New York, NY, USA   |  chohyerin@gmail.com  |  http://be.net/chohyerin

Senior Graphic Designer
- Develop digital image assets for e-commerce partner websites
- Direct CGI guidance to studios for rendering images
- Create marketing materials including packaging and technical materials such as spec sheets and manuals
December 2016 - Present Port Washington, New York, United States

Photive / Outlook Acquisition Corp.
Creative Director
- Develop Photive brand image through calculated digital imagery, photography, webesite and package designs.
- Conducted product photo shoots and adapted retouched images to maintain product presence on Amazon.com
- Worked directly with COO to collaborate with vendors in China on product standards, package design, and value-add features
- Attended CES 2014 and Traveled to China to Attend HKTDC And Global Sources events to expand vendor relationships and acquire new product, market research and emerging trends.
November 2013 - Present Edison, New Jersey, United States

AT&T Electronics / Concept 101 LLC
Creative Director
- Establish AT&T Electronics brand image along the guidelines of the AT&T license management department, including package design, website design, manuals, pamphlets, and banners promoting AT&T design elements.
- Provide the direction of the brand image with the product develop department in terms of product lines.
May 2011 - November 2013 New York, New York, United States

iLuv Creative Technology
Senior Graphic Designer
- Facilitate design collaboration with the Package Design, Industrial Design, and Sales & Marketing departments for respective projects—from first draft to final revisions.
- Solely designed annual Consumer Electronics Show (CES) catalog for two brands under extremely tight deadlines.
- Chief Designer of product collateral; catalog design, magazine advertisement, posters, product manuals, specialty brochures for Sales & Marketing.
October 2009 - April 2011 Port Washington, New York, United States

Eland Fashion Shanghai Co., Ltd.
Senior Graphic Designer
- Managed identity design for seven brands—overseeing the design, layout and approval for all brand identity elements,
from hang-tags and labels to apparel packaging.
- Supervised a team of five Chinese employees, each who managed identity designs for 3 brands, for a total of 22
department-wide brand names. In addition, introduced new procedures for best practices.
- Supported marketing efforts with branding collateral, including brochures, banners, advertising, coupons, invitations, catalogs, mailers and posters.
March 2005 - June 2008 Shanghai, China

E.Land Co., Ltd.
Graphic Designer
- Provided proposal designs under extremely tight deadlines for the Fashion Design department.
- Redesigned new marketing and collateral design themes for each brand.
- Developed permanent store graphics such as signage and vinyl messaging.
July 2003 - February 2005 Seoul, Korea, South

U Design, Inc.
Graphic Designer
- Created graphic elements for the 2002 FIFA World Cup opening ceremony video display that was projected onto the stadium floor synchronized with the dance performers.
- As an entry-level designer, completed heavy workload in designing new marketing collateral
- Created branded internal documents such as creative briefings, letterhead, and HR documents.
March 2002 - July 2002 Seoul, Korea, Republic of

Sejong University
Graphic Design major
March 1998 - February 2002 Seoul, Korea, South

Chinese (Advanced)
English (Advanced)
Korean (Native)

Acrobat, Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Keyshot, Digital Photography, Microsoft Office Suite, Photo Editing, Photo Retouching

Back to Top